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13 Apr 2021
Alton Towers to launch three 80s-themed Retro Squad rides when park opens
Alton Towers theme park in the UK will offer visitors the opportunity to indulge in some 80s nostalgia when it launches three "retro" rides this month. Collectively known as the "The Retro Squad", the trio of pop-up rides are called Roller Disco, Mixtape and Funk'n'fly and will be available to guests when the
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09 Apr 2021
Disney to open Avengers Campus at Disneyland California on 4 June
Disney has confirmed that it will open its long-awaited Avengers Campus at the Disneyland California resort in Anaheim on 4 June 2021. Based on the Marvel cinematic universe, the themed area at the California park will be the first of three Marvel Campuses being developed by Walt Disney Imagineering on three
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07 Apr 2021
Chinese attractions industry entering 'growth phase'
The Chinese visitor attractions market is set to bounce back from the pandemic with significant growth over the coming years. Speaking to Attractions Management, Linda Dong, president of China Leisure, said the sector has improved its offer, thanks partly to the entry into it by large international
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06 Apr 2021
BRC founder Bob Rogers: '2021 will see a surge in our industry'
Bob Rogers, the founder of BRC Imagination Arts, has predicted that the visitor attraction industry will see a "surge in interest" during 2021, as the global tourism industry begins its slow journey to recovery. Speaking exclusively to Attractions Management, Rogers said there remains a huge appetite to
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31 Mar 2021
Visits to leading UK attractions fell by 70 per cent in 2020
The UK's major visitor attractions recorded just 45.4 million visits during 2020 – a 70 per cent fall from the 151.3 million visits they received in 2019. Visitor figures for the year, released by the Association of Leading Visitor Attractions (ALVA) today (31 March) show how badly COVID-19 has impacted the
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26 Mar 2021
Creative teams confirmed for £120m 'Festival UK 2022'
Ten creative teams from across the UK have been selected to develop a series of events, public engagement programmes and virtual projects for the Festival UK 2022. Taking place next year – and also dubbed "The Festival of Brexit" – the events will be designed to "bring people together" following the UK's exit
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26 Mar 2021
Christian Lachel appointed chief creative officer at BRC Imagination Arts
Global design and production agency BRC Imagination Arts has appointed Christian Lachel as chief creative officer, taking over the role from BRC founder Bob Rogers. Previously vice president and executive creative director, Lachel first joined BRC in 1997. Since then, he has helped guide the company during a
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25 Mar 2021
First images revealed of David Walliams' Gangsta Granny ride at Alton Towers
Merlin Entertainments has revealed images of the new Gangsta Granny: The Ride at its Alton Towers theme park in Staffordshire, UK. Due to open on Monday 17 May, once pandemic restrictions are lifted, the ride is based on – and themed according to – the Gangsta Granny universe, created by comedian and children's
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24 Mar 2021
International design challenge offers US$20k prize
A new international design challenge has been launched this month, inviting freelance designers in the themed entertainment to pitch their concepts for the next immersive, story-based experience. Created by Storyland Studios, the competition will look to unearth the "next generation of storytellers" by
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IDEATTACK was founded in 2004 by Natasha Varnica and Dan Thomas. Bringing together their expertise in architecture and entertainment design, they saw the need for planners of a new type of mixed-use project that requires expertise in both disciplines.
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