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03 Dec 2004
Sport sector shows enormous marketing promise
Recent research from print media specialists Z-CARD has revealed that British sport marketers are increasingly using informational marketing techniques in order to boost brand presence.
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02 Dec 2004
Odeon to launch Eurostar promotion
Cinema operator Odeon will be launching a national promotion with Eurostar in conjunction with the release of the new Phantom of the Opera film.
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02 Dec 2004
Robin Hill expands countryside attractions
The Robin Hill countryside adventure park on the Isle of Wight has begun a five-year, £300,000 project to develop a series of inspirational woodland gardens that reflect the phrase ‘garden isle’.
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01 Dec 2004
All change at LEGOLAND
The LEGO company – which owns the four LEGOLAND theme parks – has announced that it is unlikely to break even in 2004 and will consequently be transferring the LEGOLAND parks either partly or wholly to new owners and a separate company, so it can focus on its core play materials business.
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01 Dec 2004
Winter wonderland for Jurys Kensington
Jurys Kensington in London is promoting a special offer in conjunction with the Science Museum, which is situated a couple of minutes walk away from the hotel.
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01 Dec 2004
Human Orrery brings astronomy to life
The Armagh Observatory in Northern Ireland has launched a large outdoor exhibition which accurately depicts the solar system, in order to make astronomy more accessible to the public.
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30 Nov 2004
Deaf people failed by UK arts attractions
A new survey of UK arts attractions across the UK has found that the majority are failing their deaf and hard of hearing customers with ‘an overwhelmingly endless catalogue of patchy access’.
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IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and trade show for the leisure and attractions industry in the Europe, Middle East, Africa (EMEA) region.
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